How to write copy that sells : (Record no. 381834)
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000 -LEADER | |
---|---|
fixed length control field | 01340nam a22002057a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20181004035250.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 181004b2016 ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781614485025 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | APU |
Language of cataloging | eng |
Transcribing agency | APU |
Modifying agency | WAN |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Item number | .E39 2016 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Edwards, Ray. |
9 (RLIN) | 40268 |
245 10 - TITLE STATEMENT | |
Title | How to write copy that sells : |
Remainder of title | the step-by-step system for more sales, to more customers, more often / |
Statement of responsibility, etc | Ray Edwards, |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York, NY : |
Name of publisher, distributor, etc | Morgan James Publishing, |
Date of publication, distribution, etc | [2016] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxi, 163 p. ; |
Dimensions | 23 cm |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | How to sell without being "salesy" --<br/>The magic building blocks of the perfect sales letter --<br/>How to write headlines that grab readers by the eyeballs and suck them into your message --<br/>Inbox magic: how to write e-mails that make more money --<br/>How to write points that virtually force your prospects to buy --<br/>The triad that sells more: irresistible offers, risk reversal, and powerful closes --<br/>How to write guarantees that dissolve fear and unleash a river of sales --<br/>How to write copy that closes the deal --<br/>How to write irresistible offers --<br/>The secrets of product launch copy --<br/>The secrets of writing blockbuster copy by watching movies --<br/>The copywriting challenge. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
9 (RLIN) | 40269 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising copy. |
9 (RLIN) | 40270 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number | Total Renewals | Date checked out |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf | 04/10/2018 | KS EDU RESOURCES | KSRSEP3092 | 59.50 | HF5415 .E39 2016 c.1 | 00016495 | 04/10/2018 | 1 | 59.50 | 04/10/2018 | Staff Circulation | U-2018/07/0828 | ||||
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf | 04/10/2018 | KS EDU RESOURCES | KSRSEP3092 | 59.50 | 4 | HF5415 .E39 2016 c.2 | 00016496 | 31/10/2022 | 2 | 59.50 | 04/10/2018 | General Circulation | U-2018/07/0828 | 6 | 29/09/2022 |