Asia Pacific University Library catalogue


How to write copy that sells : (Record no. 381834)

000 -LEADER
fixed length control field 01340nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181004035250.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181004b2016 ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781614485025 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency APU
Language of cataloging eng
Transcribing agency APU
Modifying agency WAN
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .E39 2016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Edwards, Ray.
9 (RLIN) 40268
245 10 - TITLE STATEMENT
Title How to write copy that sells :
Remainder of title the step-by-step system for more sales, to more customers, more often /
Statement of responsibility, etc Ray Edwards,
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, NY :
Name of publisher, distributor, etc Morgan James Publishing,
Date of publication, distribution, etc [2016]
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 163 p. ;
Dimensions 23 cm
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note How to sell without being "salesy" --<br/>The magic building blocks of the perfect sales letter --<br/>How to write headlines that grab readers by the eyeballs and suck them into your message --<br/>Inbox magic: how to write e-mails that make more money --<br/>How to write points that virtually force your prospects to buy --<br/>The triad that sells more: irresistible offers, risk reversal, and powerful closes --<br/>How to write guarantees that dissolve fear and unleash a river of sales --<br/>How to write copy that closes the deal --<br/>How to write irresistible offers --<br/>The secrets of product launch copy --<br/>The secrets of writing blockbuster copy by watching movies --<br/>The copywriting challenge.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 40269
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising copy.
9 (RLIN) 40270
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type PO number Total Renewals Date checked out
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf 04/10/2018 KS EDU RESOURCES KSRSEP3092 59.50   HF5415 .E39 2016 c.1 00016495 04/10/2018 1 59.50 04/10/2018 Staff Circulation U-2018/07/0828    
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf 04/10/2018 KS EDU RESOURCES KSRSEP3092 59.50 4 HF5415 .E39 2016 c.2 00016496 31/10/2022 2 59.50 04/10/2018 General Circulation U-2018/07/0828 6 29/09/2022