Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 7th ed. - New York, NY : Pearson, [2019] - xxvi, 856 p. : ill. ; 29 cm
Revised edition of the author's Marketing research, c2010.
Includes bibliographical references (pages 781-823) and index.
9780134734842 (hbk.) 013473484X (hbk.)
2017045383
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M29 2019
658.8/3
Marketing research : an applied orientation / Naresh K. Malhotra. - 7th ed. - New York, NY : Pearson, [2019] - xxvi, 856 p. : ill. ; 29 cm
Revised edition of the author's Marketing research, c2010.
Includes bibliographical references (pages 781-823) and index.
9780134734842 (hbk.) 013473484X (hbk.)
2017045383
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M29 2019
658.8/3