Marketing research : (Record no. 381890)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01081cam a2200313 i 4500 |
001 - CONTROL NUMBER | |
control field | 20127682 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20181127033503.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 181014t20192010nyu b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2017045383 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780134734842 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 013473484X (hbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Transcribing agency | DLC |
Modifying agency | WAN |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.2 |
Item number | .M29 2019 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/3 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Malhotra, Naresh K. |
9 (RLIN) | 40519 |
245 10 - TITLE STATEMENT | |
Title | Marketing research : |
Remainder of title | an applied orientation / |
Statement of responsibility, etc | Naresh K. Malhotra. |
250 ## - EDITION STATEMENT | |
Edition statement | 7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York, NY : |
Name of publisher, distributor, etc | Pearson, |
Date of publication, distribution, etc | [2019] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxvi, 856 p. : |
Other physical details | ill. ; |
Dimensions | 29 cm |
500 ## - GENERAL NOTE | |
General note | Revised edition of the author's Marketing research, c2010. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (pages 781-823) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing research. |
9 (RLIN) | 40520 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing research |
General subdivision | Methodology. |
9 (RLIN) | 40521 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf | 14/10/2018 | EMO | I-025512 | 915.80 | 5 | 3 | HF5415.2 .M29 2019 c.1 | 00016724 | 28/06/2023 | 22/06/2023 | 1 | 915.80 | 14/10/2018 | General Circulation | U-2018/08/0844 |