Kotler, Philip.
Marketing 4.0 : moving from traditional to digital / Marketing four point zero Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - Hoboken, New Jersey : Wiley, [2017] - xix, 184 p. ; 24 cm
Includes index.
9781119341208 (hbk.)
2016036899
Marketing.
Internet marketing.
HF5415 / .K68 2017
658.8
Marketing 4.0 : moving from traditional to digital / Marketing four point zero Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - Hoboken, New Jersey : Wiley, [2017] - xix, 184 p. ; 24 cm
Includes index.
9781119341208 (hbk.)
2016036899
Marketing.
Internet marketing.
HF5415 / .K68 2017
658.8