Marketing 4.0 : (Record no. 381941)
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000 -LEADER | |
---|---|
fixed length control field | 01058cam a2200313 i 4500 |
001 - CONTROL NUMBER | |
control field | 19356519 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20181111030244.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 181111s2017 nju 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2016036899 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781119341208 (hbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Transcribing agency | DLC |
Modifying agency | WAN |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Item number | .K68 2017 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip. |
9 (RLIN) | 40827 |
245 10 - TITLE STATEMENT | |
Title | Marketing 4.0 : |
Remainder of title | moving from traditional to digital / |
Statement of responsibility, etc | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
246 3# - VARYING FORM OF TITLE | |
Title proper/short title | Marketing four point zero |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Hoboken, New Jersey : |
Name of publisher, distributor, etc | Wiley, |
Date of publication, distribution, etc | [2017] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xix, 184 p. ; |
Dimensions | 24 cm |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
9 (RLIN) | 40828 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet marketing. |
9 (RLIN) | 40829 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kartajaya, Hermawan. |
9 (RLIN) | 40830 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Setiawan, Iwan. |
9 (RLIN) | 40831 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf APIIT | 11/11/2018 | IBS Buku | 115551/B | 63.80 | HF5415 .K68 2017 c.1 | 00016643 | 11/11/2018 | 1 | 63.80 | 11/11/2018 | Staff Circulation | 2018/06/2543 | |
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf APIIT | 11/11/2018 | IBS Buku | 115551/B | 63.80 | HF5415 .K68 2017 c.2 | 00016644 | 05/04/2019 | 2 | 63.80 | 11/11/2018 | General Circulation | 2018/06/2543 |