Asia Pacific University Library catalogue


Marketing 4.0 : (Record no. 381941)

000 -LEADER
fixed length control field 01058cam a2200313 i 4500
001 - CONTROL NUMBER
control field 19356519
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181111030244.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181111s2017 nju 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016036899
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119341208 (hbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency WAN
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K68 2017
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 40827
245 10 - TITLE STATEMENT
Title Marketing 4.0 :
Remainder of title moving from traditional to digital /
Statement of responsibility, etc Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
246 3# - VARYING FORM OF TITLE
Title proper/short title Marketing four point zero
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, New Jersey :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc [2017]
300 ## - PHYSICAL DESCRIPTION
Extent xix, 184 p. ;
Dimensions 24 cm
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 40828
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 40829
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kartajaya, Hermawan.
9 (RLIN) 40830
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Setiawan, Iwan.
9 (RLIN) 40831
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf APIIT 11/11/2018 IBS Buku 115551/B 63.80 HF5415 .K68 2017 c.1 00016643 11/11/2018 1 63.80 11/11/2018 Staff Circulation 2018/06/2543
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf APIIT 11/11/2018 IBS Buku 115551/B 63.80 HF5415 .K68 2017 c.2 00016644 05/04/2019 2 63.80 11/11/2018 General Circulation 2018/06/2543