NADIYA MOHAMED ISA (TP043779)
IMPACT OF SOCIAL NETWORKING (SOCIAL MEDIA) ON CONSUMER BUYING BEHAVIOUR: A CASE STUDY OF HYBRID AUTOMOBILES IN KUALA LUMPUR MALAYSIA / NADIYA MOHAMED ISA. - Kuala Lumpur : Asia Pacific University, 2018 - 83 p. : ill. ; 30 cm.
A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration in Euro Asia Business (UCMF1704EAMBA)
Consumer behavior--Malaysia.
Social media--Marketing.
Online social networks--Marketing.
PM-30-02
IMPACT OF SOCIAL NETWORKING (SOCIAL MEDIA) ON CONSUMER BUYING BEHAVIOUR: A CASE STUDY OF HYBRID AUTOMOBILES IN KUALA LUMPUR MALAYSIA / NADIYA MOHAMED ISA. - Kuala Lumpur : Asia Pacific University, 2018 - 83 p. : ill. ; 30 cm.
A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration in Euro Asia Business (UCMF1704EAMBA)
Consumer behavior--Malaysia.
Social media--Marketing.
Online social networks--Marketing.
PM-30-02