Asia Pacific University Library catalogue


IMPACT OF SOCIAL NETWORKING (SOCIAL MEDIA) ON CONSUMER BUYING BEHAVIOUR: A CASE STUDY OF HYBRID AUTOMOBILES IN KUALA LUMPUR MALAYSIA / NADIYA MOHAMED ISA.

By: NADIYA MOHAMED ISA (TP043779)Contributor(s): Ms. Rahilah binti Ahmad [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: 83 p. : ill. ; 30 cmSubject(s): Consumer behavior -- Malaysia | Social media -- Marketing | Online social networks -- MarketingLOC classification: PM-30-02Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration in Euro Asia Business (UCMF1704EAMBA)
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Reference Collection 		Masters Theses PM-30-02 (Browse shelf (Opens below)) 1 Not for loan 00016773

A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration in Euro Asia Business (UCMF1704EAMBA)

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