RAHEEM MAFAS (TP044212)
CENTENNIALS AND MILLENNIAL'S SOCIAL CONTENT MARKETING BEHAVIOUR: A PREDICTIVE ANALYTICS APPROACH / RAHEEM MAFAS. - Kuala Lumpur : Asia Pacific University, 2018 - xii, 123 p. : ill. ; 30 cm.
A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Data Science and Business Analytics (UCMF1704DSBA)
Social media--Marketing.
Internet marketing--Social aspects.
Consumer behaviour.
PM-30-16
CENTENNIALS AND MILLENNIAL'S SOCIAL CONTENT MARKETING BEHAVIOUR: A PREDICTIVE ANALYTICS APPROACH / RAHEEM MAFAS. - Kuala Lumpur : Asia Pacific University, 2018 - xii, 123 p. : ill. ; 30 cm.
A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Data Science and Business Analytics (UCMF1704DSBA)
Social media--Marketing.
Internet marketing--Social aspects.
Consumer behaviour.
PM-30-16