Asia Pacific University Library catalogue


CENTENNIALS AND MILLENNIAL'S SOCIAL CONTENT MARKETING BEHAVIOUR: A PREDICTIVE ANALYTICS APPROACH / (Record no. 382122)

000 -LEADER
fixed length control field 00886nam a2200205 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190127034839.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190127b2017 xxu||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number PM-30-16
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name RAHEEM MAFAS (TP044212)
9 (RLIN) 41559
245 10 - TITLE STATEMENT
Title CENTENNIALS AND MILLENNIAL'S SOCIAL CONTENT MARKETING BEHAVIOUR: A PREDICTIVE ANALYTICS APPROACH /
Statement of responsibility, etc RAHEEM MAFAS.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Kuala Lumpur :
Name of publisher, distributor, etc Asia Pacific University,
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Extent xii, 123 p. :
Other physical details ill. ;
Dimensions 30 cm.
502 ## - DISSERTATION NOTE
Dissertation note A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Data Science and Business Analytics (UCMF1704DSBA)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
General subdivision Marketing.
9 (RLIN) 41560
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
General subdivision Social aspects.
9 (RLIN) 41561
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behaviour.
9 (RLIN) 20793
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Dr. Mudiarasan Kuppusamy
Relator term Supervisor.
-- 41562
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Masters Theses
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
Not Withdrawn Available   Not Damaged Not for loan Masters Theses APU Library APU Library Reference Collection 27/01/2019   PM-30-16 00016787 27/01/2019 1 Reference