CENTENNIALS AND MILLENNIAL'S SOCIAL CONTENT MARKETING BEHAVIOUR: A PREDICTIVE ANALYTICS APPROACH / (Record no. 382122)
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000 -LEADER | |
---|---|
fixed length control field | 00886nam a2200205 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190127034839.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190127b2017 xxu||||| |||| 00| 0 eng d |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | PM-30-16 |
100 0# - MAIN ENTRY--PERSONAL NAME | |
Personal name | RAHEEM MAFAS (TP044212) |
9 (RLIN) | 41559 |
245 10 - TITLE STATEMENT | |
Title | CENTENNIALS AND MILLENNIAL'S SOCIAL CONTENT MARKETING BEHAVIOUR: A PREDICTIVE ANALYTICS APPROACH / |
Statement of responsibility, etc | RAHEEM MAFAS. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Kuala Lumpur : |
Name of publisher, distributor, etc | Asia Pacific University, |
Date of publication, distribution, etc | 2018 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 123 p. : |
Other physical details | ill. ; |
Dimensions | 30 cm. |
502 ## - DISSERTATION NOTE | |
Dissertation note | A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Data Science and Business Analytics (UCMF1704DSBA) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Social media |
General subdivision | Marketing. |
9 (RLIN) | 41560 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet marketing |
General subdivision | Social aspects. |
9 (RLIN) | 41561 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer behaviour. |
9 (RLIN) | 20793 |
700 0# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Dr. Mudiarasan Kuppusamy |
Relator term | Supervisor. |
-- | 41562 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Masters Theses |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Not for loan | Masters Theses | APU Library | APU Library | Reference Collection | 27/01/2019 | PM-30-16 | 00016787 | 27/01/2019 | 1 | Reference |