CHOOK EEN LEE DESMOND (DH007061)
A STUDY OF INFLUENCER THAT DETERMINES THE STRATEGIC MARKETING FORMULA FOR SKECHERS CHILDREN FOOTWEAR USING DATA ANALYTICS / CHOOK EEN LEE DESMOND. - Kuala Lumpur : Asia Pacific University, 2018 - 55 p. : ill. ; 30 cm.
A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Technology Management (UCMP1405TM)
Consumer behaviour.
Database marketing.
Marketing--Management.
Strategic planning.
Marketing--Decision making--Case studies.
PM-30-27
A STUDY OF INFLUENCER THAT DETERMINES THE STRATEGIC MARKETING FORMULA FOR SKECHERS CHILDREN FOOTWEAR USING DATA ANALYTICS / CHOOK EEN LEE DESMOND. - Kuala Lumpur : Asia Pacific University, 2018 - 55 p. : ill. ; 30 cm.
A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Technology Management (UCMP1405TM)
Consumer behaviour.
Database marketing.
Marketing--Management.
Strategic planning.
Marketing--Decision making--Case studies.
PM-30-27