A STUDY OF INFLUENCER THAT DETERMINES THE STRATEGIC MARKETING FORMULA FOR SKECHERS CHILDREN FOOTWEAR USING DATA ANALYTICS / (Record no. 382133)
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000 -LEADER | |
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fixed length control field | 01001nam a2200229 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190129040421.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190129b2017 xxu||||| |||| 00| 0 eng d |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | PM-30-27 |
100 0# - MAIN ENTRY--PERSONAL NAME | |
Personal name | CHOOK EEN LEE DESMOND (DH007061) |
9 (RLIN) | 41611 |
245 10 - TITLE STATEMENT | |
Title | A STUDY OF INFLUENCER THAT DETERMINES THE STRATEGIC MARKETING FORMULA FOR SKECHERS CHILDREN FOOTWEAR USING DATA ANALYTICS / |
Statement of responsibility, etc | CHOOK EEN LEE DESMOND. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Kuala Lumpur : |
Name of publisher, distributor, etc | Asia Pacific University, |
Date of publication, distribution, etc | 2018 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 55 p. : |
Other physical details | ill. ; |
Dimensions | 30 cm. |
502 ## - DISSERTATION NOTE | |
Dissertation note | A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Technology Management (UCMP1405TM) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer behaviour. |
9 (RLIN) | 20793 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Database marketing. |
9 (RLIN) | 41612 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Management. |
9 (RLIN) | 41613 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Strategic planning. |
9 (RLIN) | 41614 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Decision making |
-- | Case studies. |
9 (RLIN) | 41615 |
700 0# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Prof. Dr. Ir. Vinesh a/l Thiruchelvam |
Relator term | Supervisor. |
-- | 41616 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Masters Theses |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
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Not Withdrawn | Available | Not Damaged | Not for loan | Masters Theses | APU Library | APU Library | Reference Collection | 29/01/2019 | PM-30-27 | 00016798 | 29/01/2019 | 1 | Reference |