SONIA BADRU ISSA (TP046179)
CELEBRITIES ENDORMENT AND PURCHASE INTENTION TOWARDS LADIES FRAGRANCE: A QUANTITATIVES STUDY AMONG FEMALES IN NAIROBI, KENYA / SONIA BADRU ISSA. - Kuala Lumpur : Asia Pacific University, 2018. - 84 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in International Business Communications (UCMF1708IBC)
Branding (Marketing)
Social responsibility of business.
Purchasing power--Kenya.
Consumer satisfaction--Kenya.
PM-30-47
CELEBRITIES ENDORMENT AND PURCHASE INTENTION TOWARDS LADIES FRAGRANCE: A QUANTITATIVES STUDY AMONG FEMALES IN NAIROBI, KENYA / SONIA BADRU ISSA. - Kuala Lumpur : Asia Pacific University, 2018. - 84 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in International Business Communications (UCMF1708IBC)
Branding (Marketing)
Social responsibility of business.
Purchasing power--Kenya.
Consumer satisfaction--Kenya.
PM-30-47