Asia Pacific University Library catalogue


CELEBRITIES ENDORMENT AND PURCHASE INTENTION TOWARDS LADIES FRAGRANCE: A QUANTITATIVES STUDY AMONG FEMALES IN NAIROBI, KENYA / (Record no. 382157)

000 -LEADER
fixed length control field 01026nam a2200217 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190208044228.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190208b2018 xxu||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number PM-30-47
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name SONIA BADRU ISSA (TP046179)
9 (RLIN) 41734
245 10 - TITLE STATEMENT
Title CELEBRITIES ENDORMENT AND PURCHASE INTENTION TOWARDS LADIES FRAGRANCE: A QUANTITATIVES STUDY AMONG FEMALES IN NAIROBI, KENYA /
Statement of responsibility, etc SONIA BADRU ISSA.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Kuala Lumpur :
Name of publisher, distributor, etc Asia Pacific University,
Date of publication, distribution, etc 2018.
300 ## - PHYSICAL DESCRIPTION
Extent 84 p. :
Other physical details ill. ;
Dimensions 30 cm.
502 ## - DISSERTATION NOTE
Dissertation note A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in International Business Communications (UCMF1708IBC)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 41735
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social responsibility of business.
9 (RLIN) 41736
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Purchasing power
Geographic subdivision Kenya.
9 (RLIN) 41737
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer satisfaction
Geographic subdivision Kenya.
9 (RLIN) 41738
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Mr. Tajuddin A. Rashid
Relator term Supervisor.
-- 41740
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Masters Theses
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
Not Withdrawn Available   Not Damaged Not for loan Masters Theses APU Library APU Library Reference Collection 08/02/2019   PM-30-47 00016819 08/02/2019 1 Reference