Asia Pacific University Library catalogue

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Martin, Diane.

Sustainable marketing / Diane Martin, John Schouten. - First ed. Pearson new international ed. - Harlow : Pearson Education, [2014]. ©2014 - ii, 247 p. : ill. (black and white) ; 28 cm. - Pearson custom library .

Includes bibliographical references and index.

Chapter 1: An Introduction to Sustainable MarketingChapter 2: Sustainable Marketing StrategyChapter 3: Ethical Dimensions of Sustainable MarketingChapter 4: The Marketing Environment and Processes Chapter 5: Consumer Behavior and Sustainable MarketingChapter 6: Measurement and Research for Sustainable MarketingChapter 7: Market Segmentation, Targeting, and Positioning for Sustainability Chapter 8: Global Problems, Global OpportunitiesChapter 9: Sustainable Products and ServicesChapter 10: Sustainable Branding and PackingChapter 11: Marketing Channels: Sustainability in the Value ChainChapter 12: Sustainable PricingChapter 13: Sustainable Marketing CommunicationChapter 14: Sustainability in the Promotion Mix-Methods, Media, and Customer RelationshipsChapter 15: Digital Media and Sustainable Marketing

ISBN: 9781292040899 (pbk.) 1292040890 (pbk.)

Subjects--Topical Terms:
Green marketing.
Consummation durable.

LC Class. No.: HF5413 / .M37 2014

Dewey Class. No.: 658.802