Asia Pacific University Library catalogue


Sustainable marketing / (Record no. 382230)

000 -LEADER
fixed length control field 01753nam a22003137a 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190226080154.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190217t20142014enka 000|0|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292040899 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1292040890 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency WAN
042 ## - AUTHENTICATION CODE
Authentication code ukblsr
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5413
Item number .M37 2014
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Martin, Diane.
9 (RLIN) 42046
245 10 - TITLE STATEMENT
Title Sustainable marketing /
Statement of responsibility, etc Diane Martin, John Schouten.
250 ## - EDITION STATEMENT
Edition statement First ed.
250 ## - EDITION STATEMENT
Edition statement Pearson new international ed.
260 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow :
Name of publisher, distributor, etc Pearson Education,
Date of publication, distribution, etc [2014].
260 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc ©2014
300 ## - PHYSICAL DESCRIPTION
Extent ii, 247 p. :
Other physical details ill. (black and white) ;
Dimensions 28 cm.
490 0# - SERIES STATEMENT
Series statement Pearson custom library
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1: An Introduction to Sustainable MarketingChapter 2: Sustainable Marketing StrategyChapter 3: Ethical Dimensions of Sustainable MarketingChapter 4: The Marketing Environment and Processes Chapter 5: Consumer Behavior and Sustainable MarketingChapter 6: Measurement and Research for Sustainable MarketingChapter 7: Market Segmentation, Targeting, and Positioning for Sustainability Chapter 8: Global Problems, Global OpportunitiesChapter 9: Sustainable Products and ServicesChapter 10: Sustainable Branding and PackingChapter 11: Marketing Channels: Sustainability in the Value ChainChapter 12: Sustainable PricingChapter 13: Sustainable Marketing CommunicationChapter 14: Sustainability in the Promotion Mix-Methods, Media, and Customer RelationshipsChapter 15: Digital Media and Sustainable Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Green marketing.
9 (RLIN) 42047
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consummation durable.
9 (RLIN) 42048
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Schouten, John.
9 (RLIN) 42050
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf 17/02/2019 EMO I-027450 73.90 1 2 HF5413 .M37 2014 c.1 00012390 12/02/2020 22/01/2020 1 73.90 17/02/2019 General Circulation U-2019/01/0911