Sustainable marketing / (Record no. 382230)
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000 -LEADER | |
---|---|
fixed length control field | 01753nam a22003137a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190226080154.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190217t20142014enka 000|0|eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781292040899 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1292040890 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | StDuBDS |
Language of cataloging | eng |
Transcribing agency | StDuBDS |
Modifying agency | WAN |
042 ## - AUTHENTICATION CODE | |
Authentication code | ukblsr |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5413 |
Item number | .M37 2014 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Martin, Diane. |
9 (RLIN) | 42046 |
245 10 - TITLE STATEMENT | |
Title | Sustainable marketing / |
Statement of responsibility, etc | Diane Martin, John Schouten. |
250 ## - EDITION STATEMENT | |
Edition statement | First ed. |
250 ## - EDITION STATEMENT | |
Edition statement | Pearson new international ed. |
260 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Harlow : |
Name of publisher, distributor, etc | Pearson Education, |
Date of publication, distribution, etc | [2014]. |
260 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc | ©2014 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | ii, 247 p. : |
Other physical details | ill. (black and white) ; |
Dimensions | 28 cm. |
490 0# - SERIES STATEMENT | |
Series statement | Pearson custom library |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Chapter 1: An Introduction to Sustainable MarketingChapter 2: Sustainable Marketing StrategyChapter 3: Ethical Dimensions of Sustainable MarketingChapter 4: The Marketing Environment and Processes Chapter 5: Consumer Behavior and Sustainable MarketingChapter 6: Measurement and Research for Sustainable MarketingChapter 7: Market Segmentation, Targeting, and Positioning for Sustainability Chapter 8: Global Problems, Global OpportunitiesChapter 9: Sustainable Products and ServicesChapter 10: Sustainable Branding and PackingChapter 11: Marketing Channels: Sustainability in the Value ChainChapter 12: Sustainable PricingChapter 13: Sustainable Marketing CommunicationChapter 14: Sustainability in the Promotion Mix-Methods, Media, and Customer RelationshipsChapter 15: Digital Media and Sustainable Marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Green marketing. |
9 (RLIN) | 42047 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consummation durable. |
9 (RLIN) | 42048 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Schouten, John. |
9 (RLIN) | 42050 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf | 17/02/2019 | EMO | I-027450 | 73.90 | 1 | 2 | HF5413 .M37 2014 c.1 | 00012390 | 12/02/2020 | 22/01/2020 | 1 | 73.90 | 17/02/2019 | General Circulation | U-2019/01/0911 |