GONG NI (TP048822)
THE INFLUENCE OF SOCIAL MEDIA ON PURCHASING DECISION OF XIAOMI PHONE AMONG GENERATION Y IN CHAOYANG DISTRICT BEIJING, CHINA / GONG NI. - Kuala Lumpur : Asia Pacific University, 2018. - 98 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (Euro - Asia Business) (UCMF1711EAMBA)
Consumer behavior--Generation Y--China.
Purchasing power--China.
PM-30-56
THE INFLUENCE OF SOCIAL MEDIA ON PURCHASING DECISION OF XIAOMI PHONE AMONG GENERATION Y IN CHAOYANG DISTRICT BEIJING, CHINA / GONG NI. - Kuala Lumpur : Asia Pacific University, 2018. - 98 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (Euro - Asia Business) (UCMF1711EAMBA)
Consumer behavior--Generation Y--China.
Purchasing power--China.
PM-30-56