Asia Pacific University Library catalogue


THE INFLUENCE OF SOCIAL MEDIA ON PURCHASING DECISION OF XIAOMI PHONE AMONG GENERATION Y IN CHAOYANG DISTRICT BEIJING, CHINA / GONG NI.

By: GONG NI (TP048822)Contributor(s): Ms. Rahilah Ahmad [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: 98 p. : ill. ; 30 cmSubject(s): Consumer behavior -- Generation Y -- China | Purchasing power -- ChinaLOC classification: PM-30-56Dissertation note: A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (Euro - Asia Business) (UCMF1711EAMBA)
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Reference Collection 		Masters Theses PM-30-56 (Browse shelf (Opens below)) 1 Not for loan 00016980

A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (Euro - Asia Business) (UCMF1711EAMBA)

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