YANG JIAJUN (TP047628)
COMPARATIVE STUDY ON THE INFLUENCE OF SOCIAL MEDIA MARKETING ON MILLENNIALS AND BABY BOOMERS' BUYING BEHAVIOR IN SHANGHAI, CHINA / YANG JIAJUN. - Kuala Lumpur : Asia Pacific University, 2018. - 74 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (Euro - Asia Business) (UCMF1711EAMBA)
Social media--Marketing--China.
Young consumers--China.
Consumer behavior--China.
Online social networks.
PM-30-58
COMPARATIVE STUDY ON THE INFLUENCE OF SOCIAL MEDIA MARKETING ON MILLENNIALS AND BABY BOOMERS' BUYING BEHAVIOR IN SHANGHAI, CHINA / YANG JIAJUN. - Kuala Lumpur : Asia Pacific University, 2018. - 74 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (Euro - Asia Business) (UCMF1711EAMBA)
Social media--Marketing--China.
Young consumers--China.
Consumer behavior--China.
Online social networks.
PM-30-58