Asia Pacific University Library catalogue


COMPARATIVE STUDY ON THE INFLUENCE OF SOCIAL MEDIA MARKETING ON MILLENNIALS AND BABY BOOMERS' BUYING BEHAVIOR IN SHANGHAI, CHINA / YANG JIAJUN.

By: YANG JIAJUN (TP047628)Contributor(s): Ms. Nooraneda Mutalip Laidey [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: 74 p. : ill. ; 30 cmSubject(s): Social media -- Marketing -- China | Young consumers -- China | Consumer behavior -- China | Online social networksLOC classification: PM-30-58Dissertation note: A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (Euro - Asia Business) (UCMF1711EAMBA)
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Reference Collection 		Masters Theses PM-30-58 (Browse shelf (Opens below)) 1 Not for loan 00016982

A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (Euro - Asia Business) (UCMF1711EAMBA)

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