ANANTHU HARIKUMAR (TP036179)
AN EXPLANATORY STUDY ON BRAND AWARENESS, CONSPICUOUS CONSUMPTION AND PERCEIVED QUALITY TOWARDS LUXURY PURCHASE INTENTION AMONG GENERATION "Y" IN KLANG VALLEY / ANANTHU HARIKUMAR. - Kuala Lumpur : Asia Pacific University, 2018. - 107 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Accounting in Forensic Analysis (UCMF1711AFA)
Consumer bahavior--Generation Y--Malaysia.
Consumers' preferences.
Luxuries--Marketing.
Luxuries --Social aspects.
PM-30-61
AN EXPLANATORY STUDY ON BRAND AWARENESS, CONSPICUOUS CONSUMPTION AND PERCEIVED QUALITY TOWARDS LUXURY PURCHASE INTENTION AMONG GENERATION "Y" IN KLANG VALLEY / ANANTHU HARIKUMAR. - Kuala Lumpur : Asia Pacific University, 2018. - 107 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Accounting in Forensic Analysis (UCMF1711AFA)
Consumer bahavior--Generation Y--Malaysia.
Consumers' preferences.
Luxuries--Marketing.
Luxuries --Social aspects.
PM-30-61