AN EXPLANATORY STUDY ON BRAND AWARENESS, CONSPICUOUS CONSUMPTION AND PERCEIVED QUALITY TOWARDS LUXURY PURCHASE INTENTION AMONG GENERATION "Y" IN KLANG VALLEY / ANANTHU HARIKUMAR.
Material type: TextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: 107 p. : ill. ; 30 cmSubject(s): Consumer bahavior -- Generation Y -- Malaysia | Consumers' preferences | Luxuries -- Marketing | Luxuries -- Social aspectsLOC classification: PM-30-61Dissertation note: A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Accounting in Forensic Analysis (UCMF1711AFA)Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reference | APU Library Reference Collection | Masters Theses | PM-30-61 (Browse shelf (Opens below)) | 1 | Not for loan | 00016985 |
A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Accounting in Forensic Analysis (UCMF1711AFA)
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