KHOO SZE PEI (TP043461)
IMPACT OF SOCIAL MEDIA INFLUENCES USING INSTAGRAM ON THE TENETS OF BRAND LOYALTY OF FACIAL SKINCARE BRANDS IN MALAYSIA / KHOO SZE PEI. - Kuala Lumpur : Asia Pacific University, 2018. - 63 p . : ill. ; 30 cm.
A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in Global Marketing Management (UCMF1610GMM)
Brand loyalty--Malaysia.
Social media--Marketing.
Consumer satisfaction.
PM-30-77
IMPACT OF SOCIAL MEDIA INFLUENCES USING INSTAGRAM ON THE TENETS OF BRAND LOYALTY OF FACIAL SKINCARE BRANDS IN MALAYSIA / KHOO SZE PEI. - Kuala Lumpur : Asia Pacific University, 2018. - 63 p . : ill. ; 30 cm.
A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in Global Marketing Management (UCMF1610GMM)
Brand loyalty--Malaysia.
Social media--Marketing.
Consumer satisfaction.
PM-30-77