Asia Pacific University Library catalogue


IMPACT OF SOCIAL MEDIA INFLUENCES USING INSTAGRAM ON THE TENETS OF BRAND LOYALTY OF FACIAL SKINCARE BRANDS IN MALAYSIA / KHOO SZE PEI.

By: KHOO SZE PEI (TP043461)Contributor(s): Prof. Dr. Siva Muthaly [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: 63 p . : ill. ; 30 cmSubject(s): Brand loyalty -- Malaysia | Social media -- Marketing | Consumer satisfactionLOC classification: PM-30-77Dissertation note: A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in Global Marketing Management (UCMF1610GMM)
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Reference Collection 		Masters Theses PM-30-77 (Browse shelf (Opens below)) 1 Not for loan 00017001

A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in Global Marketing Management (UCMF1610GMM)

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