ZUBRAIN AAMER IKRAM (TP048448)
EFFECTIVE BRANDING AND CONSUMER BUYING BEHAVIOUR TOWARDS CHINESE SMARTPHONE BRANDS. A QUANTITATIVE STUDY IN KUALA LUMPUR, MALAYSIA / ZUBRAIN AAMER IKRAM. - Kuala Lumpur : Asia Pacific University, 2018. - 74 p . : ill. ; 30 cm.
A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (UCMF1708MBA)
Consumer behavior--Smartphones.
Branding (Marketing)
Brand name products--Case studies.
PM-30-80
EFFECTIVE BRANDING AND CONSUMER BUYING BEHAVIOUR TOWARDS CHINESE SMARTPHONE BRANDS. A QUANTITATIVE STUDY IN KUALA LUMPUR, MALAYSIA / ZUBRAIN AAMER IKRAM. - Kuala Lumpur : Asia Pacific University, 2018. - 74 p . : ill. ; 30 cm.
A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (UCMF1708MBA)
Consumer behavior--Smartphones.
Branding (Marketing)
Brand name products--Case studies.
PM-30-80