Asia Pacific University Library catalogue


EFFECTIVE BRANDING AND CONSUMER BUYING BEHAVIOUR TOWARDS CHINESE SMARTPHONE BRANDS. A QUANTITATIVE STUDY IN KUALA LUMPUR, MALAYSIA / (Record no. 382440)

000 -LEADER
fixed length control field 00962nam a2200205 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190508060054.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190508b2018 xxu||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number PM-30-80
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name ZUBRAIN AAMER IKRAM (TP048448)
9 (RLIN) 42951
245 10 - TITLE STATEMENT
Title EFFECTIVE BRANDING AND CONSUMER BUYING BEHAVIOUR TOWARDS CHINESE SMARTPHONE BRANDS. A QUANTITATIVE STUDY IN KUALA LUMPUR, MALAYSIA /
Statement of responsibility, etc ZUBRAIN AAMER IKRAM.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Kuala Lumpur :
Name of publisher, distributor, etc Asia Pacific University,
Date of publication, distribution, etc 2018.
300 ## - PHYSICAL DESCRIPTION
Extent 74 p . :
Other physical details ill. ;
Dimensions 30 cm.
502 ## - DISSERTATION NOTE
Dissertation note A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (UCMF1708MBA)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Form subdivision Smartphones.
9 (RLIN) 42952
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 42953
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Case studies.
9 (RLIN) 42954
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dr. Behrang Samadi
Relator term Supervisor.
-- 42955
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Masters Theses
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
Not Withdrawn Available   Not Damaged Not for loan Masters Theses APU Library APU Library Reference Collection 08/05/2019   PM-30-80 00017004 08/05/2019 1 Reference