MORAKINYO DADA (TP029623)
THE EFFECTIVENESS OF SOCIAL MEDIA PROMOTION FOR CROWDFUNDING PROJECTS AMONGST NIGERIAN SMES / MORAKINYO DADA. - Kuala Lumpur : Asia Pacific University, 2017. - 220 p. : ill. ; 30 cm
A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of Doctor of Philosophy in Management (UCPF1510MGMT)
Online social networks.
Social media--Marketing.
Marketing--Social aspects.
Communication in marketing.
PHD-20-03
THE EFFECTIVENESS OF SOCIAL MEDIA PROMOTION FOR CROWDFUNDING PROJECTS AMONGST NIGERIAN SMES / MORAKINYO DADA. - Kuala Lumpur : Asia Pacific University, 2017. - 220 p. : ill. ; 30 cm
A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of Doctor of Philosophy in Management (UCPF1510MGMT)
Online social networks.
Social media--Marketing.
Marketing--Social aspects.
Communication in marketing.
PHD-20-03