Asia Pacific University Library catalogue


THE EFFECTIVENESS OF SOCIAL MEDIA PROMOTION FOR CROWDFUNDING PROJECTS AMONGST NIGERIAN SMES / MORAKINYO DADA.

By: MORAKINYO DADA (TP029623)Contributor(s): Prof. Dr. Siva Muthaly [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2017Description: 220 p. : ill. ; 30 cmSubject(s): Online social networks | Social media -- Marketing | Marketing -- Social aspects | Communication in marketingLOC classification: PHD-20-03Dissertation note: A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of Doctor of Philosophy in Management (UCPF1510MGMT)
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Reference Collection 		PhD Theses PHD-20-03 (Browse shelf (Opens below)) 1 Not for loan (Restricted access) 00017029

A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of Doctor of Philosophy in Management (UCPF1510MGMT)

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