SITI NAZIHAH BINTI GHAZALI (TP035775)
TO EXAMINE THE INTENTION TO PURCHASE AMONG GEN Y THROUGH SOCIAL MEDIA IN MALAYSIA / SITI NAZIHAH BINTI GHAZALI. - Kuala Lumpur : Asia Pacific University, 2018. - 65 p. : ill. ; 30 cm.
A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1711IBM).
Young consumers--Attitudes--Malaysia.
Consumer behavior--Malaysia.
Internet marketing.
PG-23-0109
TO EXAMINE THE INTENTION TO PURCHASE AMONG GEN Y THROUGH SOCIAL MEDIA IN MALAYSIA / SITI NAZIHAH BINTI GHAZALI. - Kuala Lumpur : Asia Pacific University, 2018. - 65 p. : ill. ; 30 cm.
A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1711IBM).
Young consumers--Attitudes--Malaysia.
Consumer behavior--Malaysia.
Internet marketing.
PG-23-0109