Asia Pacific University Library catalogue


TO EXAMINE THE INTENTION TO PURCHASE AMONG GEN Y THROUGH SOCIAL MEDIA IN MALAYSIA / SITI NAZIHAH BINTI GHAZALI.

By: SITI NAZIHAH BINTI GHAZALI (TP035775)Contributor(s): Dr Mahiswaran a/l Selvanathan [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: 65 p. : ill. ; 30 cmSubject(s): Young consumers -- Attitudes -- Malaysia | Consumer behavior -- Malaysia | Internet marketingLOC classification: PG-23-0109Dissertation note: A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1711IBM).
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Reference Reference APU Library
Reference Collection 		Undergraduate Theses PG-23-0109 (Browse shelf (Opens below)) 1 Not for loan (Restricted access) 00017146

A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1711IBM).

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