The franchise era : managing media in the digital economy /
edited by James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber.
- Edinburgh : Edinburgh University Press, [2019]
- xvi, 317 pages : illustrations (black and white) ; 24 cm.
- Traditions in American cinema. .
Includes bibliographical references and index.
Foreward / Derek Johnson -- Introduction : the franchise era / James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber -- Part I. The franchise : defining and historicizing -- The (im)perfect organism : dissecting the Alien media franchise / James Fleury and Stephen Mamber -- Evil spawn or good business? New Line Cinema, Critters, and film franchising at the margins / Daniel Herbert -- Part II. Video games : software, hardware, and space -- The happiest plays on earth : theme park franchising in Disneyland video games / Heather Lea Birdsall -- "Now they're playing with power!" : Nintendo's classics and franchise legacy management / Matthew Thomas Payne -- From Cineludic form to mise-en-game : the ludification of cinematic storyworlds in the Star Wars video games / Andreas Rauscher -- Part III. Animation : adaptation across nations, industries, and platforms -- Ghostly boudaries : transnational tensions and adapting animation in the Ghost in the Shell franchise / Brian Ruh -- How to animate your franchise : DreamWorks Animation and the franchising of How to Train Your Dragon / Rayna Denison -- Part IV. Television : new directions for a legacy medium -- TV brand-casting, SVOD, and OTT at Comcast and Disney / Jennifer Gillan -- Network streaming : TV broadcasters in the digital space / Monica Sandler -- Part V. Emergent platforms : possible futures for the media franchise -- Transmedia-to-go : licensed mobile gaming in Japan / Bryan Hikari Hartzheim -- Locating esports spectatorship - studio audience(ing) and sites of spectulation / Alexander Champlin -- Hollywood's VR vision : new fortier or vitually the same thing? / James Fleury.
As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
9781474419222 (hbk.) 1474419224 (hbk.)
Mass media--Management.
Mass media--Marketing.
Digital media--Social aspects.
Mass media and culture.
Internet--Social aspects.
Streaming technology (Telecommunications)
Motion pictures--Marketing.
Television--Marketing.
Video games--Marketing.
P96.M34 / F73 2019
Includes bibliographical references and index.
Foreward / Derek Johnson -- Introduction : the franchise era / James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber -- Part I. The franchise : defining and historicizing -- The (im)perfect organism : dissecting the Alien media franchise / James Fleury and Stephen Mamber -- Evil spawn or good business? New Line Cinema, Critters, and film franchising at the margins / Daniel Herbert -- Part II. Video games : software, hardware, and space -- The happiest plays on earth : theme park franchising in Disneyland video games / Heather Lea Birdsall -- "Now they're playing with power!" : Nintendo's classics and franchise legacy management / Matthew Thomas Payne -- From Cineludic form to mise-en-game : the ludification of cinematic storyworlds in the Star Wars video games / Andreas Rauscher -- Part III. Animation : adaptation across nations, industries, and platforms -- Ghostly boudaries : transnational tensions and adapting animation in the Ghost in the Shell franchise / Brian Ruh -- How to animate your franchise : DreamWorks Animation and the franchising of How to Train Your Dragon / Rayna Denison -- Part IV. Television : new directions for a legacy medium -- TV brand-casting, SVOD, and OTT at Comcast and Disney / Jennifer Gillan -- Network streaming : TV broadcasters in the digital space / Monica Sandler -- Part V. Emergent platforms : possible futures for the media franchise -- Transmedia-to-go : licensed mobile gaming in Japan / Bryan Hikari Hartzheim -- Locating esports spectatorship - studio audience(ing) and sites of spectulation / Alexander Champlin -- Hollywood's VR vision : new fortier or vitually the same thing? / James Fleury.
As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
9781474419222 (hbk.) 1474419224 (hbk.)
Mass media--Management.
Mass media--Marketing.
Digital media--Social aspects.
Mass media and culture.
Internet--Social aspects.
Streaming technology (Telecommunications)
Motion pictures--Marketing.
Television--Marketing.
Video games--Marketing.
P96.M34 / F73 2019