| 000 -LEADER |
|---|
| fixed length control field |
03818nam a22003617a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221116215525.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190904s2019 stka|||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781474419222 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1474419224 (hbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
APU |
| Language of cataloging |
eng |
| Transcribing agency |
APU |
| Modifying agency |
WAN |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P96.M34 |
| Item number |
F73 2019 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
The franchise era : |
| Remainder of title |
managing media in the digital economy / |
| Statement of responsibility, etc |
edited by James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Edinburgh : |
| Name of publisher, distributor, etc |
Edinburgh University Press, |
| Date of publication, distribution, etc |
[2019] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 317 pages : |
| Other physical details |
illustrations (black and white) ; |
| Dimensions |
24 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Traditions in American cinema. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Foreward / Derek Johnson -- Introduction : the franchise era / James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber -- Part I. The franchise : defining and historicizing -- The (im)perfect organism : dissecting the Alien media franchise / James Fleury and Stephen Mamber -- Evil spawn or good business? New Line Cinema, Critters, and film franchising at the margins / Daniel Herbert -- Part II. Video games : software, hardware, and space -- The happiest plays on earth : theme park franchising in Disneyland video games / Heather Lea Birdsall -- "Now they're playing with power!" : Nintendo's classics and franchise legacy management / Matthew Thomas Payne -- From Cineludic form to mise-en-game : the ludification of cinematic storyworlds in the Star Wars video games / Andreas Rauscher -- Part III. Animation : adaptation across nations, industries, and platforms -- Ghostly boudaries : transnational tensions and adapting animation in the Ghost in the Shell franchise / Brian Ruh -- How to animate your franchise : DreamWorks Animation and the franchising of How to Train Your Dragon / Rayna Denison -- Part IV. Television : new directions for a legacy medium -- TV brand-casting, SVOD, and OTT at Comcast and Disney / Jennifer Gillan -- Network streaming : TV broadcasters in the digital space / Monica Sandler -- Part V. Emergent platforms : possible futures for the media franchise -- Transmedia-to-go : licensed mobile gaming in Japan / Bryan Hikari Hartzheim -- Locating esports spectatorship - studio audience(ing) and sites of spectulation / Alexander Champlin -- Hollywood's VR vision : new fortier or vitually the same thing? / James Fleury. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| General subdivision |
Management. |
| 9 (RLIN) |
44381 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| General subdivision |
Marketing. |
| 9 (RLIN) |
44382 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Digital media |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
44383 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media and culture. |
| 9 (RLIN) |
44384 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
44385 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Streaming technology (Telecommunications) |
| 9 (RLIN) |
44386 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Motion pictures |
| General subdivision |
Marketing. |
| 9 (RLIN) |
44387 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Television |
| General subdivision |
Marketing. |
| 9 (RLIN) |
44388 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Video games |
| General subdivision |
Marketing. |
| 9 (RLIN) |
44389 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fleury, James. |
| 9 (RLIN) |
44390 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hartzheim, Bryan Hikari. |
| 9 (RLIN) |
44391 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mamber, Stephen. |
| 9 (RLIN) |
44392 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
