Asia Pacific University Library catalogue


Maslen, Andy.

Persuasive copywriting : cut through the noise and communicate with impact / Andy Maslen. - 2nd edition. - London : Kogan Page, 2019. - 296 pages : illustrations ; 24 cm.

Includes index.

9780749483661 (pbk.) 0749483660 (pbk.)


Advertising copy.

HF5825 / .M37 2019

659.132