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Persuasive copywriting : cut through the noise and communicate with impact / Andy Maslen.

By: Maslen, Andy Material type: Text

TextPublication details: London : Kogan Page, 2019Edition: 2nd editionDescription: 296 pages : illustrations ; 24 cmISBN: 9780749483661 (pbk.); 0749483660 (pbk.)Subject(s): Advertising copy | Management and Business StudiesAdditional physical formats: Print version :: No titleDDC classification: 659.132 LOC classification: HF5825 | .M37 2019

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Staff Circulation	APU Library Open Shelf	Book	HF5825 .M37 2019 c.1 (Browse shelf (Opens below))	1	Available		00017613
General Circulation	APU Library Open Shelf	Book	HF5825 .M37 2019 c.2 (Browse shelf (Opens below))	2	Available		00017614

Includes index.

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Persuasive copywriting : cut through the noise and communicate with impact / Andy Maslen.