YOUSIF ABDULKAREEM JABBAR AL-SHAREEF (TP024794)
THE INFLUENCE OF BRAND IMAGE, PRICE AND SOCIAL INFLUENCES TOWARD PURCHASING INTENTION OF SMARTPHONE AMONG GENERATION Y IN KUALA LUMPUR MALAYSIA / YOUSIF ABDULKAREEM JABBAR AL-SHAREEF. - Kuala Lumpur : Asia Pacific University, 2019. - 122 pages : illustrations ; 30 cm.
A thesis submitted in fulfillment of the requirement of Staffordshire University for the award of Master of Business Administration (UCMF1808MBA)
Consumer behavior--Generation Y.
Online social networks--Marketing.
Young consumers--Malaysia.
PM-31-38
THE INFLUENCE OF BRAND IMAGE, PRICE AND SOCIAL INFLUENCES TOWARD PURCHASING INTENTION OF SMARTPHONE AMONG GENERATION Y IN KUALA LUMPUR MALAYSIA / YOUSIF ABDULKAREEM JABBAR AL-SHAREEF. - Kuala Lumpur : Asia Pacific University, 2019. - 122 pages : illustrations ; 30 cm.
A thesis submitted in fulfillment of the requirement of Staffordshire University for the award of Master of Business Administration (UCMF1808MBA)
Consumer behavior--Generation Y.
Online social networks--Marketing.
Young consumers--Malaysia.
PM-31-38