Asia Pacific University Library catalogue


THE INFLUENCE OF BRAND IMAGE, PRICE AND SOCIAL INFLUENCES TOWARD PURCHASING INTENTION OF SMARTPHONE AMONG GENERATION Y IN KUALA LUMPUR MALAYSIA / (Record no. 382983)

000 -LEADER
fixed length control field 01140nam a2200217 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230626124146.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200210b2019 ||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number PM-31-38
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name YOUSIF ABDULKAREEM JABBAR AL-SHAREEF (TP024794)
9 (RLIN) 45263
245 14 - TITLE STATEMENT
Title THE INFLUENCE OF BRAND IMAGE, PRICE AND SOCIAL INFLUENCES TOWARD PURCHASING INTENTION OF SMARTPHONE AMONG GENERATION Y IN KUALA LUMPUR MALAYSIA /
Statement of responsibility, etc YOUSIF ABDULKAREEM JABBAR AL-SHAREEF.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Kuala Lumpur :
Name of publisher, distributor, etc Asia Pacific University,
Date of publication, distribution, etc 2019.
300 ## - PHYSICAL DESCRIPTION
Extent 122 pages :
Other physical details illustrations ;
Dimensions 30 cm.
502 ## - DISSERTATION NOTE
Dissertation note A thesis submitted in fulfillment of the requirement of Staffordshire University for the award of Master of Business Administration (UCMF1808MBA)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
General subdivision Generation Y.
9 (RLIN) 45264
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks
General subdivision Marketing.
9 (RLIN) 45265
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Young consumers
Geographic subdivision Malaysia.
9 (RLIN) 45266
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Thanam A/P Subramaniam
Relator term Supervisor.
-- 48443
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
Link text Available in APres
Public note - Requires login to view full text.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Masters Theses
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Copy number Koha item type Public note
Not Withdrawn Available   Not Damaged Not for loan Masters Theses APU Library APU Library Reference Collection 10/02/2020 PM-31-38 00017653 10/02/2020 1 Reference Available in APres