THE INFLUENCE OF BRAND IMAGE, PRICE AND SOCIAL INFLUENCES TOWARD PURCHASING INTENTION OF SMARTPHONE AMONG GENERATION Y IN KUALA LUMPUR MALAYSIA / (Record no. 382983)
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000 -LEADER | |
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fixed length control field | 01140nam a2200217 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230626124146.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200210b2019 ||||| |||| 00| 0 eng d |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | PM-31-38 |
100 0# - MAIN ENTRY--PERSONAL NAME | |
Personal name | YOUSIF ABDULKAREEM JABBAR AL-SHAREEF (TP024794) |
9 (RLIN) | 45263 |
245 14 - TITLE STATEMENT | |
Title | THE INFLUENCE OF BRAND IMAGE, PRICE AND SOCIAL INFLUENCES TOWARD PURCHASING INTENTION OF SMARTPHONE AMONG GENERATION Y IN KUALA LUMPUR MALAYSIA / |
Statement of responsibility, etc | YOUSIF ABDULKAREEM JABBAR AL-SHAREEF. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Kuala Lumpur : |
Name of publisher, distributor, etc | Asia Pacific University, |
Date of publication, distribution, etc | 2019. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 122 pages : |
Other physical details | illustrations ; |
Dimensions | 30 cm. |
502 ## - DISSERTATION NOTE | |
Dissertation note | A thesis submitted in fulfillment of the requirement of Staffordshire University for the award of Master of Business Administration (UCMF1808MBA) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer behavior |
General subdivision | Generation Y. |
9 (RLIN) | 45264 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Online social networks |
General subdivision | Marketing. |
9 (RLIN) | 45265 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Young consumers |
Geographic subdivision | Malaysia. |
9 (RLIN) | 45266 |
700 0# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Thanam A/P Subramaniam |
Relator term | Supervisor. |
-- | 48443 |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ |
Link text | Available in APres |
Public note | - Requires login to view full text. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Masters Theses |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Koha item type | Public note |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Not for loan | Masters Theses | APU Library | APU Library | Reference Collection | 10/02/2020 | PM-31-38 | 00017653 | 10/02/2020 | 1 | Reference | Available in APres |