NAZEL SAPARGALIYEVA (TP052185)
FACTORS INFLUENCING CUSTOMER ENGAGEMENT ON INSTAGRAM IN MALAYSIA : MEDIATING EFFECT OF PERCEIVED VALUE OF ADVERTISING / NAZEL SAPARGALIYEVA. - Kuala Lumpur : Asia Pacific University, 2019. - xiii, 101 pages : illustrations ; 30 cm.
A thesis submitted in fulfilment of the requirement for the award of the degree of Master of Science in Global Marketing Management (UCMF1808GMM)
Social media--Marketing.
Internet marketing.
Customer relations.
Branding (Marketing)
PM-31-44
FACTORS INFLUENCING CUSTOMER ENGAGEMENT ON INSTAGRAM IN MALAYSIA : MEDIATING EFFECT OF PERCEIVED VALUE OF ADVERTISING / NAZEL SAPARGALIYEVA. - Kuala Lumpur : Asia Pacific University, 2019. - xiii, 101 pages : illustrations ; 30 cm.
A thesis submitted in fulfilment of the requirement for the award of the degree of Master of Science in Global Marketing Management (UCMF1808GMM)
Social media--Marketing.
Internet marketing.
Customer relations.
Branding (Marketing)
PM-31-44