FACTORS INFLUENCING CUSTOMER ENGAGEMENT ON INSTAGRAM IN MALAYSIA : MEDIATING EFFECT OF PERCEIVED VALUE OF ADVERTISING / NAZEL SAPARGALIYEVA.
Material type:
TextPublication details: Kuala Lumpur : Asia Pacific University, 2019Description: xiii, 101 pages : illustrations ; 30 cmSubject(s): Social media -- Marketing | Internet marketing | Customer relations | Branding (Marketing)LOC classification: PM-31-44Dissertation note: A thesis submitted in fulfilment of the requirement for the award of the degree of Master of Science in Global Marketing Management (UCMF1808GMM)
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Reference
|
APU Library Reference Collection | Masters Theses | PM-31-44 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | 00017659 |
A thesis submitted in fulfilment of the requirement for the award of the degree of Master of Science in Global Marketing Management (UCMF1808GMM)
There are no comments on this title.