LIEW JUN HAO (TP039117)
FACTORS INFLUENCING ONLINE IMPULSE BUYING BEHAVIOUR AMONGST GENERATION Y IN KLANG VALLEY, MALAYSIA / LIEW JUN HAO. - Kuala Lumpur : Asia Pacific University, 2019. - 114 pages : illustrations ; 30 cm.
A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1810KMGT).
Generation Y--Consumer behavior.
Electronic commerce.
PG-23-0136
FACTORS INFLUENCING ONLINE IMPULSE BUYING BEHAVIOUR AMONGST GENERATION Y IN KLANG VALLEY, MALAYSIA / LIEW JUN HAO. - Kuala Lumpur : Asia Pacific University, 2019. - 114 pages : illustrations ; 30 cm.
A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1810KMGT).
Generation Y--Consumer behavior.
Electronic commerce.
PG-23-0136