FACTORS INFLUENCING ONLINE IMPULSE BUYING BEHAVIOUR AMONGST GENERATION Y IN KLANG VALLEY, MALAYSIA / LIEW JUN HAO.
Material type: TextPublication details: Kuala Lumpur : Asia Pacific University, 2019Description: 114 pages : illustrations ; 30 cmSubject(s): Generation Y -- Consumer behavior | Electronic commerceLOC classification: PG-23-0136Dissertation note: A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1810KMGT).Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reference | APU Library Reference Collection | Undergraduate Theses | PG-23-0136 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | 00017767 |
A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1810KMGT).
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