LING HANG YU (TP038262)
THE INFLUENCE OF STORE ATMOSPHERE, SOCIAL INFLUENCE AND SERVICE QUALITY ON PURCHASE INTENTION OF STARBUCKS AMONG GENERATION -Y IN SARAWAK / LING HANG YU. - Kuala Lumpur : Asia Pacific University, 2019. - 93 pages : illustrations ; 30 cm.
A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1810KMGT).
Generation Y--Consumer behavior.
Consumers--Psychology.
PG-23-0137
THE INFLUENCE OF STORE ATMOSPHERE, SOCIAL INFLUENCE AND SERVICE QUALITY ON PURCHASE INTENTION OF STARBUCKS AMONG GENERATION -Y IN SARAWAK / LING HANG YU. - Kuala Lumpur : Asia Pacific University, 2019. - 93 pages : illustrations ; 30 cm.
A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1810KMGT).
Generation Y--Consumer behavior.
Consumers--Psychology.
PG-23-0137