THE INFLUENCE OF STORE ATMOSPHERE, SOCIAL INFLUENCE AND SERVICE QUALITY ON PURCHASE INTENTION OF STARBUCKS AMONG GENERATION -Y IN SARAWAK / LING HANG YU.
Material type:
TextPublication details: Kuala Lumpur : Asia Pacific University, 2019Description: 93 pages : illustrations ; 30 cmSubject(s): Generation Y -- Consumer behavior | Consumers -- PsychologyLOC classification: PG-23-0137Dissertation note: A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1810KMGT).
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reference
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APU Library Reference Collection | Undergraduate Theses | PG-23-0137 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | 00017768 |
A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1810KMGT).
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