LIM JIA JAYNE (TP045271)
FACTORS AFFECTING IMPULSIVE PURCHASING BEHAVIOUR OF COSMETICS PRODUCTS AMONG FEMALE CONSUMERS IN KLANG VALLEY / LIM JIA JAYNE. - Kuala Lumpur : Asia Pacific University, 2019. - 79 pages : illustrations ; 30 cm.
A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1902KMGT).
The purpose of this paper is to examine the situational factors and internal factors that affect impulsive cosmetics products purchasing behaviour among female consumers in Klang Valley. Through this research, factors influencing impulsive behaviour is analysed like time availability, money availability, visual merchandising and sales promotional activities. By analysing all the data, it is found that all variables are motivating the impulsive purchasing behaviour.
Consumer behaviour
Impulse buying--Psychological aspects.
Marketing--Psychological aspects.
PG-23-0160
FACTORS AFFECTING IMPULSIVE PURCHASING BEHAVIOUR OF COSMETICS PRODUCTS AMONG FEMALE CONSUMERS IN KLANG VALLEY / LIM JIA JAYNE. - Kuala Lumpur : Asia Pacific University, 2019. - 79 pages : illustrations ; 30 cm.
A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1902KMGT).
The purpose of this paper is to examine the situational factors and internal factors that affect impulsive cosmetics products purchasing behaviour among female consumers in Klang Valley. Through this research, factors influencing impulsive behaviour is analysed like time availability, money availability, visual merchandising and sales promotional activities. By analysing all the data, it is found that all variables are motivating the impulsive purchasing behaviour.
Consumer behaviour
Impulse buying--Psychological aspects.
Marketing--Psychological aspects.
PG-23-0160