FACTORS AFFECTING IMPULSIVE PURCHASING BEHAVIOUR OF COSMETICS PRODUCTS AMONG FEMALE CONSUMERS IN KLANG VALLEY / (Record no. 383186)
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000 -LEADER | |
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fixed length control field | 01599nam a2200229 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230502170447.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200818b2019 xxu||||| |||| 00| 0 eng d |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | PG-23-0160 |
100 0# - MAIN ENTRY--PERSONAL NAME | |
Personal name | LIM JIA JAYNE (TP045271) |
9 (RLIN) | 46181 |
245 10 - TITLE STATEMENT | |
Title | FACTORS AFFECTING IMPULSIVE PURCHASING BEHAVIOUR OF COSMETICS PRODUCTS AMONG FEMALE CONSUMERS IN KLANG VALLEY / |
Statement of responsibility, etc | LIM JIA JAYNE. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Kuala Lumpur : |
Name of publisher, distributor, etc | Asia Pacific University, |
Date of publication, distribution, etc | 2019. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 79 pages : |
Other physical details | illustrations ; |
Dimensions | 30 cm. |
502 ## - DISSERTATION NOTE | |
Dissertation note | A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1902KMGT). |
520 ## - SUMMARY, ETC. | |
Summary, etc | The purpose of this paper is to examine the situational factors and internal factors that affect impulsive cosmetics products purchasing behaviour among female consumers in Klang Valley. Through this research, factors influencing impulsive behaviour is analysed like time availability, money availability, visual merchandising and sales promotional activities. By analysing all the data, it is found that all variables are motivating the impulsive purchasing behaviour. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer behaviour |
9 (RLIN) | 20793 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Impulse buying |
General subdivision | Psychological aspects. |
9 (RLIN) | 46182 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Psychological aspects. |
9 (RLIN) | 46183 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Dr. Dhajionu Uchechi Cynthia |
Relator term | Supervisor |
-- | 48300 |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ |
Link text | Available in APres |
Public note | - Requires login to view full text. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Undergraduate Theses |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Koha item type | Public note |
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Not Withdrawn | Available | Not Damaged | Restricted access | Not for loan | Undergraduate Theses | APU Library | APU Library | Reference Collection | 18/08/2020 | PG-23-0160 | 00017715 | 18/08/2020 | 1 | Reference | Available in APres |