Katsov, Ilya
Introduction to algorithmic marketing : artificial intelligence for marketing operations Ilya Katsov. - xii, 508 pages : illustrations (some color) ; 24 cm.
Cover title
Includes bibliographical references (pages 481-492) and index.
"This book is for everyone who wants to learn how to build advanced marketing software systems. It will be useful for a variety of marketing and software practitioners, but it was written with two target audiences in mind. The first target audience is implementers of marketing software, project managers, and software engineers who want to learn about the features and techniques that can be used in marketing software products and also learn about the economic foundations for these techniques. The other target audience is marketing strategists and technology leaders who are looking for guidance on how marketing organizatoins and marketing services can benefit from machine learning and Big Data and how modern enterprises can leverage advanced decision automation methods." -- page 15
9780692142608 (paperback) 0692142606 (paperback)
Marketing--Data processing.
Artificial intelligence.
Marketing--Data processing.
HD30.2 / .K38 2018
Introduction to algorithmic marketing : artificial intelligence for marketing operations Ilya Katsov. - xii, 508 pages : illustrations (some color) ; 24 cm.
Cover title
Includes bibliographical references (pages 481-492) and index.
"This book is for everyone who wants to learn how to build advanced marketing software systems. It will be useful for a variety of marketing and software practitioners, but it was written with two target audiences in mind. The first target audience is implementers of marketing software, project managers, and software engineers who want to learn about the features and techniques that can be used in marketing software products and also learn about the economic foundations for these techniques. The other target audience is marketing strategists and technology leaders who are looking for guidance on how marketing organizatoins and marketing services can benefit from machine learning and Big Data and how modern enterprises can leverage advanced decision automation methods." -- page 15
9780692142608 (paperback) 0692142606 (paperback)
Marketing--Data processing.
Artificial intelligence.
Marketing--Data processing.
HD30.2 / .K38 2018