| 000 -LEADER |
|---|
| fixed length control field |
01690nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221116002139.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201215s2018 caua 00 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780692142608 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0692142606 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
APU |
| Language of cataloging |
eng |
| Transcribing agency |
APU |
| Modifying agency |
SF |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD30.2 |
| Item number |
.K38 2018 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Katsov, Ilya |
| 9 (RLIN) |
46707 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Introduction to algorithmic marketing : |
| Remainder of title |
artificial intelligence for marketing operations |
| Statement of responsibility, etc |
Ilya Katsov. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
[Sunnyvale, California] : |
| Name of producer, publisher, distributor, manufacturer |
Ilya Katsov, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 508 pages : |
| Other physical details |
illustrations (some color) ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Cover title |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 481-492) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This book is for everyone who wants to learn how to build advanced marketing software systems. It will be useful for a variety of marketing and software practitioners, but it was written with two target audiences in mind. The first target audience is implementers of marketing software, project managers, and software engineers who want to learn about the features and techniques that can be used in marketing software products and also learn about the economic foundations for these techniques. The other target audience is marketing strategists and technology leaders who are looking for guidance on how marketing organizatoins and marketing services can benefit from machine learning and Big Data and how modern enterprises can leverage advanced decision automation methods." -- page 15 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Data processing. |
| 9 (RLIN) |
46708 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Artificial intelligence. |
| 9 (RLIN) |
46709 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Data processing. |
| 9 (RLIN) |
46708 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
