Kumar, V., 1957-
Marketing research / V. Kumar. - Thirteenth Edition. - xxiii, 731 pages : illustration ; 31 cm.
Revised edition of Marketing research, [2016]
Includes bibliographical references and index.
9781119497585 (paperback) 1593278594 (paperback) 9781119222019
Marketing research.
HF5415.2 / .K86 2018
Marketing research / V. Kumar. - Thirteenth Edition. - xxiii, 731 pages : illustration ; 31 cm.
Revised edition of Marketing research, [2016]
Includes bibliographical references and index.
9781119497585 (paperback) 1593278594 (paperback) 9781119222019
Marketing research.
HF5415.2 / .K86 2018