Asia Pacific University Library catalogue


Marketing research / (Record no. 383374)

000 -LEADER
fixed length control field 00898nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221116004629.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201216s2018 nju b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119497585 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1593278594 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119222019
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency APU
Modifying agency SF
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .K86 2018
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, V.,
Dates associated with a name 1957-
9 (RLIN) 46787
245 10 - TITLE STATEMENT
Title Marketing research /
Statement of responsibility, etc V. Kumar.
250 ## - EDITION STATEMENT
Edition statement Thirteenth Edition.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken, NJ :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons, Inc.,
Date of production, publication, distribution, manufacture, or copyright notice c2019.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 731 pages :
Other physical details illustration ;
Dimensions 31 cm.
500 ## - GENERAL NOTE
General note Revised edition of Marketing research, [2016]
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 46788
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A.
Title of a work Marketing research.
9 (RLIN) 46789
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf 16/12/2020 EMO I-044641 470.52 1 2 HF5415.2 .K86 2018 c.1 00012858 01/12/2023 06/11/2023 1 470.52 16/12/2020 General Circulation U-2020/11/1033