Marketing research / (Record no. 383374)
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000 -LEADER | |
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fixed length control field | 00898nam a22002657a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20221116004629.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 201216s2018 nju b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781119497585 (paperback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1593278594 (paperback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781119222019 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Transcribing agency | APU |
Modifying agency | SF |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.2 |
Item number | .K86 2018 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kumar, V., |
Dates associated with a name | 1957- |
9 (RLIN) | 46787 |
245 10 - TITLE STATEMENT | |
Title | Marketing research / |
Statement of responsibility, etc | V. Kumar. |
250 ## - EDITION STATEMENT | |
Edition statement | Thirteenth Edition. |
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Hoboken, NJ : |
Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, Inc., |
Date of production, publication, distribution, manufacture, or copyright notice | c2019. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiii, 731 pages : |
Other physical details | illustration ; |
Dimensions | 31 cm. |
500 ## - GENERAL NOTE | |
General note | Revised edition of Marketing research, [2016] |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing research. |
9 (RLIN) | 46788 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Aaker, David A. |
Title of a work | Marketing research. |
9 (RLIN) | 46789 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
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Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf | 16/12/2020 | EMO | I-044641 | 470.52 | 1 | 2 | HF5415.2 .K86 2018 c.1 | 00012858 | 01/12/2023 | 06/11/2023 | 1 | 470.52 | 16/12/2020 | General Circulation | U-2020/11/1033 |