JASTINA PUTERI SIMANDJOENTAK (TP045867)
EFFECT OF CELEBRITY ENDORSEMENT IN THE PURCHASE INTENTION OF AUTOMOBILES AMONG GENERATION Y : APPLICATION OF THE TEARS MODEL / JASTINA PUTERI SIMANDJOENTAK. - Kuala Lumpur : Asia Pacific University, 2020. - 96 pages : illustrations ; 30 cm.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Marketing Management (UC3F1906KMGT).
This paper aims to identify the effect of celebrity endorsement towards the purchase intentions of generation Y in the South Kuala Lumpur are on the automobile industry; by using the TEARS model as the variables to find out if any linkages exist.
Celebrities--Social aspects--Asia.
Celebrities--Economic aspects--Asia.
Advertising--Automobiles.
Consumer satisfaction--Young consumers--Malaysia.
PG-23-0176
EFFECT OF CELEBRITY ENDORSEMENT IN THE PURCHASE INTENTION OF AUTOMOBILES AMONG GENERATION Y : APPLICATION OF THE TEARS MODEL / JASTINA PUTERI SIMANDJOENTAK. - Kuala Lumpur : Asia Pacific University, 2020. - 96 pages : illustrations ; 30 cm.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Marketing Management (UC3F1906KMGT).
This paper aims to identify the effect of celebrity endorsement towards the purchase intentions of generation Y in the South Kuala Lumpur are on the automobile industry; by using the TEARS model as the variables to find out if any linkages exist.
Celebrities--Social aspects--Asia.
Celebrities--Economic aspects--Asia.
Advertising--Automobiles.
Consumer satisfaction--Young consumers--Malaysia.
PG-23-0176