Asia Pacific University Library catalogue


EFFECT OF CELEBRITY ENDORSEMENT IN THE PURCHASE INTENTION OF AUTOMOBILES AMONG GENERATION Y : (Record no. 383438)

000 -LEADER
fixed length control field 01348nam a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201223042226.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200818b2019 xxu||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number PG-23-0176
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name JASTINA PUTERI SIMANDJOENTAK (TP045867)
9 (RLIN) 46184
245 10 - TITLE STATEMENT
Title EFFECT OF CELEBRITY ENDORSEMENT IN THE PURCHASE INTENTION OF AUTOMOBILES AMONG GENERATION Y :
Remainder of title APPLICATION OF THE TEARS MODEL /
Statement of responsibility, etc JASTINA PUTERI SIMANDJOENTAK.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Kuala Lumpur :
Name of publisher, distributor, etc Asia Pacific University,
Date of publication, distribution, etc 2020.
300 ## - PHYSICAL DESCRIPTION
Extent 96 pages :
Other physical details illustrations ;
Dimensions 30 cm.
502 ## - DISSERTATION NOTE
Dissertation note A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Marketing Management (UC3F1906KMGT).
520 ## - SUMMARY, ETC.
Summary, etc This paper aims to identify the effect of celebrity endorsement towards the purchase intentions of generation Y in the South Kuala Lumpur are on the automobile industry; by using the TEARS model as the variables to find out if any linkages exist.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Celebrities
General subdivision Social aspects
Geographic subdivision Asia.
9 (RLIN) 47068
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Celebrities
General subdivision Economic aspects
Geographic subdivision Asia.
9 (RLIN) 47069
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Automobiles.
9 (RLIN) 47070
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer satisfaction
General subdivision Young consumers
Geographic subdivision Malaysia.
9 (RLIN) 47071
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Mr. Jonathan Jeevan Strinivas
Relator term Supervisor.
-- 47146
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Undergraduate Theses
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
Not Withdrawn Available   Not Damaged Restricted access Not for loan Undergraduate Theses APU Library APU Library Reference Collection 17/12/2020   PG-23-0176 00018620 17/12/2020 1 Reference