EFFECT OF CELEBRITY ENDORSEMENT IN THE PURCHASE INTENTION OF AUTOMOBILES AMONG GENERATION Y : (Record no. 383438)
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000 -LEADER | |
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fixed length control field | 01348nam a2200229 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20201223042226.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200818b2019 xxu||||| |||| 00| 0 eng d |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | PG-23-0176 |
100 0# - MAIN ENTRY--PERSONAL NAME | |
Personal name | JASTINA PUTERI SIMANDJOENTAK (TP045867) |
9 (RLIN) | 46184 |
245 10 - TITLE STATEMENT | |
Title | EFFECT OF CELEBRITY ENDORSEMENT IN THE PURCHASE INTENTION OF AUTOMOBILES AMONG GENERATION Y : |
Remainder of title | APPLICATION OF THE TEARS MODEL / |
Statement of responsibility, etc | JASTINA PUTERI SIMANDJOENTAK. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Kuala Lumpur : |
Name of publisher, distributor, etc | Asia Pacific University, |
Date of publication, distribution, etc | 2020. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 96 pages : |
Other physical details | illustrations ; |
Dimensions | 30 cm. |
502 ## - DISSERTATION NOTE | |
Dissertation note | A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Marketing Management (UC3F1906KMGT). |
520 ## - SUMMARY, ETC. | |
Summary, etc | This paper aims to identify the effect of celebrity endorsement towards the purchase intentions of generation Y in the South Kuala Lumpur are on the automobile industry; by using the TEARS model as the variables to find out if any linkages exist. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Celebrities |
General subdivision | Social aspects |
Geographic subdivision | Asia. |
9 (RLIN) | 47068 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Celebrities |
General subdivision | Economic aspects |
Geographic subdivision | Asia. |
9 (RLIN) | 47069 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
General subdivision | Automobiles. |
9 (RLIN) | 47070 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer satisfaction |
General subdivision | Young consumers |
Geographic subdivision | Malaysia. |
9 (RLIN) | 47071 |
700 0# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mr. Jonathan Jeevan Strinivas |
Relator term | Supervisor. |
-- | 47146 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Undergraduate Theses |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
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Not Withdrawn | Available | Not Damaged | Restricted access | Not for loan | Undergraduate Theses | APU Library | APU Library | Reference Collection | 17/12/2020 | PG-23-0176 | 00018620 | 17/12/2020 | 1 | Reference |