TER KHAI YUN (TP042536)
IMPACT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISION IN FASHION INDUSTRY AMONG CONSUMERS IN KLANG VALLEY, MALAYSIA / TER KHAI YUN. - Kuala Lumpur : Asia Pacific University, 2020. - 110 pages : illustrations ; 30 cm.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM).
The purpose of this research is to examine the role of electronic word of mouth, online advertising and mass customisation to influence purchase decision in fashion industry among consumers in Klang Valley, Malaysia.
Marketing--Social aspects--Malaysia.
Internet marketing--Malaysia.
Social media--Marketing--Malaysia.
Young consumers--Malaysia.
PG-23-0177
IMPACT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISION IN FASHION INDUSTRY AMONG CONSUMERS IN KLANG VALLEY, MALAYSIA / TER KHAI YUN. - Kuala Lumpur : Asia Pacific University, 2020. - 110 pages : illustrations ; 30 cm.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM).
The purpose of this research is to examine the role of electronic word of mouth, online advertising and mass customisation to influence purchase decision in fashion industry among consumers in Klang Valley, Malaysia.
Marketing--Social aspects--Malaysia.
Internet marketing--Malaysia.
Social media--Marketing--Malaysia.
Young consumers--Malaysia.
PG-23-0177